Specialisation
Specialisation is:
- "an intense focus on the client" with the aim of
- "meeting the uniqueness of the need in such a taylor made way" that the client is
- "satisfied and delighted to pay a significantly higher price".
Specialisation helps you to be THE BEST at what you do. It is born out of a mindset of excellence.
The most effective Market Setup is a combination of complimenting businesses that specialises in what they do.
Customer Experience
Life is not about money - it is about experiences. Customers return to a pleasant experience.
6 Guidelines for creating consistent pleasant customer experiences:
Be friendly ... SMILE .... make people feel welcome
Make it easy for people to do business with you . . .
(in terms of delivery, payment and selecting products and services)
Make sure you deliver excellent value at a fair price
Make sure you: FIRST understand the client's need, THEN give the BEST advice suiting HIS/HER pocket, and then deliver the correct goods at the right price when and where and how it it needed.
Find an opportunity to try and exceed the customer's expectation (under promise and over deliver).
Follow UP.
