(Oppose -> Compete -> Compliment)

It's better to Compete than to Oppose, but it's even better to Compliment than to Compete.

Playing the ball or playing the man?

The aim of the business is NOT to fight the competition - it is to serve the customer !

The result of duplicating what others are already doing (and thinking you can do it better) - is that your focus shifts from the game (the client/market) to the other team (the competition.)

You become so busy with out-manouvering the competition, that there is no time to serve or focus on your clients, and you lose the business.

The two teams are involved in a fistfight in the center of the field, while the spectators are leaving the arena and demanding their money back.

Copy-CATing is born out of a opposition mentality and is a sign of Mental Lazyness !

Synergy

Synergy is when the combined result is greater than the achievement of individual efforts. It is when you try to complete the customer's experience by complimenting the products and services that your co-entrepreneurs are offering,